And I thought it would be nice to share with you an insightful conversation I had with The Industry Leaders about a topic that is incredibly close to my heart:…
Tag: vietnam
Pandemic communication: COVID-19 presentation in Vietnamese media
Presentation at “Networked communication in the (post-)global era” International Conference. Bucharest, Romania. 2022. View the presentation here and the full research paper (published on Styles of Communication journal) here. Abstract…
Unveiling the entrepreneurial journey of public relations startups in Vietnam
Vietnam is a country with a rapidly growing business landscape, home to over 500,000 companies, with a staggering 98% being Small and Medium Enterprises (SMEs). These businesses collectively contribute a…
The entrepreneurial journey in Vietnam’s public relations industry : The motivation, the role, the challenges
Presentation at International Conference on Communication & Media Studies 2021 Conference. Toronto, Canada. 2021. View the presentation here: Abstract With the increased importance of SMEs, especially in the Asia Pacific…
The five-year journey of my agency, EloQ Communications
This year marks the fifth anniversary of EloQ Communications (formerly Vero IMC), my public relations and marketing agency based in Vietnam, and I’m glad to share here its story. Over its course,…
Cultural implications in public relations
There’s a little context on the public relations industry, and how in its very infancy, it has faced a lot of negative attitudes. I was interviewed by a young yet…