In today’s fast-paced digital landscape, public relations (PR) professionals face the ongoing challenge of proving the value of their work while striving to avoid burnout. To address these issues, the…
Category: [Opinions]
AI in the PR world
Continuing from my last thoughts on creativity in the AI context, how about the roles of AI against the public relations (PR) background? AI in the PR world The rise…
How will we understand creativity in a context dominated by AI and its models?
Creativity has long been a source of fascination for scholars and artists alike. However, the emergence of Artificial intelligence (AI) and its models has presented new challenges to our understanding…
Public relations trends in 2023
Public relations (PR) is a core strategic communication function that will remain an essential part of today’s business and political landscapes in 2023 and beyond. With the ever-evolving needs of…
Advocating for PR’s core values: where we stand in the integrated landscape
“If marketing is a sprint, then PR is a marathon that can deliver amazing results in terms of reputation and education. For example, by using scientific proof to boost vaccination…
Tips for women entrepreneurs to begin their entrepreneurial journey
As a female entrepreneur from Southeast Asia, I understand the perspective of women leaders and their concerns when setting up their own businesses. On the contrary to men, the majority…
What are the different opportunities in public relations?
A conversation with Dr. Komal Kapoor from SpeakerPost. The talk was about public relations in general and PR in Vietnam in particular. We hope to help students in Vietnam (and…
Cultural implications in public relations
There’s a little context on the public relations industry, and how in its very infancy, it has faced a lot of negative attitudes. I was interviewed by a young yet…
Five thoughts on the debut Asia-Pacific PR and Communications Census
I’ve enjoyed being a PRCA Southeast Asia member since it launched in the region last year, and I was pleased to be asked to provide comments for its new regional…