Advocating for PR’s core values: where we stand in the integrated landscape

“If marketing is a sprint, then PR is a marathon that can deliver amazing results in terms of reputation and education. For example, by using scientific proof to boost vaccination…

Tips for women entrepreneurs to begin their entrepreneurial journey

As a female entrepreneur from Southeast Asia, I understand the perspective of women leaders and their concerns when setting up their own businesses. On the contrary to men, the majority…

What are the different opportunities in public relations?

A conversation with Dr. Komal Kapoor from SpeakerPost. The talk was about public relations in general and PR in Vietnam in particular. We hope to help students in Vietnam (and…

Cultural implications in public relations

There’s a little context on the public relations industry, and how in its very infancy, it has faced a lot of negative attitudes. I was interviewed by a young yet…

Five thoughts on the debut Asia-Pacific PR and Communications Census

I’ve enjoyed being a PRCA Southeast Asia member since it launched in the region last year, and I was pleased to be asked to provide comments for its new regional…

Vietnam as the next Asian tiger

Earlier at the Vietnam Summit 2016, an annual conference organized by The Economist, in collaboration with Vietnam’s Ministry of Foreign Affairs, Deputy Prime Minister and Foreign Minister Pham Binh Minh…

XIN CHÀO Donald Trump

Dear American friends, We write this letter to remind you that we Vietnamese – living in a country that is on the other side of the Earth – also followed…