The evolution of consumer intelligence in a digital world

In an age where 61% of the global population is connected to the internet and 87% of consumers prefer to research products online, it’s evident that the world is rapidly…

Embracing AI for public relations efficiency

In today’s fast-paced digital landscape, public relations (PR) professionals face the ongoing challenge of proving the value of their work while striving to avoid burnout. To address these issues, the…

Rethinking measurement and evaluation of communication: Moving away from AVEs

In the world of communication, measurement and evaluation play a crucial role in determining the success of campaigns and strategies. For many years, Advertising Value Equivalents (AVEs) have been the…

AI in the PR world

Continuing from my last thoughts on creativity in the AI context, how about the roles of AI against the public relations (PR) background? AI in the PR world The rise…

How will we understand creativity in a context dominated by AI and its models?

Creativity has long been a source of fascination for scholars and artists alike. However, the emergence of Artificial intelligence (AI) and its models has presented new challenges to our understanding…

Public relations trends in 2023

Public relations (PR) is a core strategic communication function that will remain an essential part of today’s business and political landscapes in 2023 and beyond. With the ever-evolving needs of…

Advocating for PR’s core values: where we stand in the integrated landscape

“If marketing is a sprint, then PR is a marathon that can deliver amazing results in terms of reputation and education. For example, by using scientific proof to boost vaccination…

Tips for women entrepreneurs to begin their entrepreneurial journey

As a female entrepreneur from Southeast Asia, I understand the perspective of women leaders and their concerns when setting up their own businesses. On the contrary to men, the majority…

What are the different opportunities in public relations?

A conversation with Dr. Komal Kapoor from SpeakerPost. The talk was about public relations in general and PR in Vietnam in particular. We hope to help students in Vietnam (and…

Cultural implications in public relations

There’s a little context on the public relations industry, and how in its very infancy, it has faced a lot of negative attitudes. I was interviewed by a young yet…