How Vietnamese organizations perceive current social media use in crisis communication in Vietnam

Presentation at International Conference on Communication & Media Studies 2020 Conference. Toronto, Canada. 2020. View the presentation here: Abstract Social media is considered one of the most popular communication platforms…

What marketers should keep in mind when marketing situation has changed post-crisis?

Recently, the COVID-19 pandemic leaves heavy impacts on Vietnam and the world by changing the global situation, the thinking, perception as well as human behavior. For that, this global change demands a…

How to use social media the ‘right way’ during COVID-19 crisis

Nowadays, social media have become primary sources of information. During a crisis like the COVID-19 pandemic, how should social media be mastered and employed in a responsible way? I have…

[Crisis 101 – Part 3] More manage, less respond

The role of social media in crisis communication Organizations often confuse between two concepts: crisis management and crisis response. Many clients came to me asking to “manage” their crisis, but…

[Crisis 101 – Part 2] Advantages and disadvantages of social media in crisis communication

Social media channels offer both advantages and limitations for crisis communication compared to using traditional media channels alone, such as holding press conference or releasing a correction press release. Advantages…

[Crisis 101 – Part 1] How to develop a social media crisis management plan

Many corporations have very strong social media presence, with high volume of engagement between the company and its audience; but engaging widely does not mean engaging wisely. Especially during crises,…

An overview of how Vietnamese and American PR practitioners perceive the use of social media in crisis communication

In Vietnam, social media has become one of the most popular communication platforms. Despite the powerful effect of social media in conditioning a crisis, and the trend to integrate social…

Why don’t Vietnamese companies use social media in a crisis?

A previous article talked about why Vietnamese companies should use social media more for crisis communication. Now we’ll explore some reasons why they don’t, and why most of those are…

5 reasons why Vietnamese companies should use social media in a crisis

Doing public relations in times of stability is one thing, but what do you do when something goes wrong? Crisis communication as a subset of public relations is a fairly…

How to handle a crisis scenario, according to Vietnamese PR experts

X-posted on EloQ’s Blog.