Category: Crisis communication

[Plain language] [Research] Crisis communication Social media

From skepticism to strategy: How social media changed crisis communication in Vietnam

2 weeks ago
Clāra
No Comments

In 2018, some Vietnamese public relations practitioners still viewed social media as something to avoid during a crisis. It was fast, unpredictable, difficult to control, and capable of spreading misinformation…

Crisis communication Public relations

When crisis hits: Rethinking modern media relations through the lens of 2026 crisis behavior

9 months ago
Clāra
1 Comment

Every time I teach a crisis communication class or counsel a brand facing unexpected turbulence, I’m reminded of one truth: a crisis doesn’t damage you – your response does. And…

Crisis communication Social media

The role & importance of social media in crisis communication

4 years ago
Clāra
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Although social media is a dominant and fast-growing platform for communications, its use in crisis communication is relatively limited. The reason is, we often fear what we don’t know. While…

[Plain language] [Research] Crisis communication Social media

Social media in crisis communication: A comparative study of Vietnam and the U.S.

5 years ago
Clāra
No Comments

In today’s digital age, social media has become a prominent platform for communication, and organizations around the world are paying attention to reputation management. However, little research has been conducted…

Crisis communication Public relations Social media

Using social media during communication crisis in Vietnam?

5 years ago
Clāra
No Comments

Crisis communication is attracting more interest in the modern world of communications. Digitalization and the advancement of Internet has given consumers the privilege to respond to brand’s messages. Sometimes, these…

[Plain language] [Research] Crisis communication Social media

Embracing effective crisis communication in the era of social media: Insights from Vietnamese stakeholders

6 years ago
Clāra
No Comments

In Vietnam, social media has emerged as a powerful communication platform, witnessing rapid growth and boasting a social media penetration rate of over 43 percent, with more than 40 million…

[Plain language] [Research] Crisis communication Social media

Embracing effective crisis communication in the era of social media: Insights from Vietnamese organizations

6 years ago
Clāra
1 Comment

And here I thought I should share my research in plain(er) language, so it is more accessible to everyone. All feedback, support and guidance are welcome, and I look forward…

[Research] Crisis communication Social media

How Vietnamese organizations perceive current social media use in crisis communication in Vietnam

6 years ago
Clāra
2 Comments

Presentation at International Conference on Communication & Media Studies 2020 Conference. Toronto, Canada. 2020. View the presentation here: Abstract Social media is considered one of the most popular communication platforms…

Crisis communication

What marketers should keep in mind when marketing situation has changed post-crisis?

6 years ago
Clāra

Recently, the COVID-19 pandemic leaves heavy impacts on Vietnam and the world by changing the global situation, the thinking, perception as well as human behavior. For that, this global change demands a…

Crisis communication Social media

How to use social media the ‘right way’ during COVID-19 crisis

6 years ago
Clāra

Nowadays, social media have become primary sources of information. During a crisis like the COVID-19 pandemic, how should social media be mastered and employed in a responsible way? I have…