Maximizing PR impact: Unveiling effective evaluation methods

In the ever-evolving landscape of public relations (PR), the ability to measure and evaluate the effectiveness of campaigns and strategies is paramount. Evaluation methods serve as compasses, guiding PR professionals…

Navigating the PR landscape

I’m thrilled to share with you an article by The CIO Global that delves into my journey in the dynamic realm of public relations, shedding light on the passion, dedication,…

The state of PR measurement: Demystifying impact assessment

In the ever-evolving landscape of public relations (PR), the ability to measure the impact of PR efforts remains a challenge. As the PR industry constantly adapts to emerging technologies and…

The crucial role of university communication in today’s world

In today’s global landscape, universities, particularly in the UK, the US, and other advanced education systems, are facing a changing funding model that encourages them to be more dynamic and…

Embracing AI for public relations efficiency

In today’s fast-paced digital landscape, public relations (PR) professionals face the ongoing challenge of proving the value of their work while striving to avoid burnout. To address these issues, the…

Rethinking measurement and evaluation of communication: Moving away from AVEs

In the world of communication, measurement and evaluation play a crucial role in determining the success of campaigns and strategies. For many years, Advertising Value Equivalents (AVEs) have been the…

Future-proofing your career

And I thought it would be nice to share with you an insightful conversation I had with The Industry Leaders about a topic that is incredibly close to my heart:…

AI in the PR world

Continuing from my last thoughts on creativity in the AI context, how about the roles of AI against the public relations (PR) background? AI in the PR world The rise…

How will we understand creativity in a context dominated by AI and its models?

Creativity has long been a source of fascination for scholars and artists alike. However, the emergence of Artificial intelligence (AI) and its models has presented new challenges to our understanding…

Public relations trends in 2023

Public relations (PR) is a core strategic communication function that will remain an essential part of today’s business and political landscapes in 2023 and beyond. With the ever-evolving needs of…