Advocating for PR’s core values: where we stand in the integrated landscape

“If marketing is a sprint, then PR is a marathon that can deliver amazing results in terms of reputation and education. For example, by using scientific proof to boost vaccination…

Pandemic communication: COVID-19 presentation in Vietnamese media

Presentation at “Networked communication in the (post-)global era” International Conference. Bucharest, Romania. 2022. View the presentation here and the full research paper (published on Styles of Communication journal) here. Abstract…

What are the different opportunities in public relations?

A conversation with Dr. Komal Kapoor from SpeakerPost. The talk was about public relations in general and PR in Vietnam in particular. We hope to help students in Vietnam (and…

The importance of personal branding

Here’s an article I wrote for Brands Journal, on how to build your personal brand for career advancement. If you’re thinking that personal branding is only for business leaders or…

Email marketing best practices 2022

A quick interview for an episode of DesignRush QuickSights. We are discussing email marketing best practices 2022 and how email marketing works. Email marketing offers a personalized experience that every…

5 things you need to create a highly successful career as a public relations pro

I’m not sure if I’m having a successful enough career to qualify to speak on this topic. Anyway, an interesting talk with Authority Magazine on the different ups and downs…

Gen Z, the PR industry, and the common myths

Public relations has a long history of development in the world, however, the industry is relatively new in the Vietnam market. It was only in 2010 (after Vietnam joins World…

How would Gen Z influence the PR industry?

Gen Z wut? Since 2018, the unique Gen Z (the generation born between 1997 – 2012) has blown a breath of fresh air into the world. In Vietnam, Gen Z…

The entrepreneurial journey in Vietnam’s public relations industry : The motivation, the role, the challenges

Presentation at International Conference on Communication & Media Studies 2021 Conference. Toronto, Canada. 2021. View the presentation here: Abstract With the increased importance of SMEs, especially in the Asia Pacific…

Inspiration, passion, and self-recognition: What it takes to work in the PR industry

I recently spoke with The Industry Leaders about the PR industry. The interview suggests that many people don’t give it the credit it’s due and hopes to show its importance…