An interview with Humans of Globe, to be featured in its “Innovative Business Leaders to Watch in 2024“ series. I had a chance to share an inside look into our…
Tag: vietnam
Navigating the PR landscape
I’m thrilled to share with you an article by The CIO Global that delves into my journey in the dynamic realm of public relations, shedding light on the passion, dedication,…
Business growth stage and exit strategies: The case of the public relations industry
In the fast-paced world of business, the role of public relations (PR) is vital for shaping a company’s success by effectively managing communication and reputation. PR firms operate in an…
Navigating COVID-19 media coverage: Lessons from Vietnam
In the face of the COVID-19 pandemic, the media plays a critical role in disseminating essential health information to the public. However, it is essential to assess the effectiveness of…
Future-proofing your career
And I thought it would be nice to share with you an insightful conversation I had with The Industry Leaders about a topic that is incredibly close to my heart:…
Pandemic communication: COVID-19 presentation in Vietnamese media
Presentation at “Networked communication in the (post-)global era” International Conference. Bucharest, Romania. 2022. View the presentation here and the full research paper (published on Styles of Communication journal) here. Abstract…
Unveiling the entrepreneurial journey of public relations startups in Vietnam
Vietnam is a country with a rapidly growing business landscape, home to over 500,000 companies, with a staggering 98% being Small and Medium Enterprises (SMEs). These businesses collectively contribute a…
The entrepreneurial journey in Vietnam’s public relations industry : The motivation, the role, the challenges
Presentation at International Conference on Communication & Media Studies 2021 Conference. Toronto, Canada. 2021. View the presentation here: Abstract With the increased importance of SMEs, especially in the Asia Pacific…