Marketing & Public Relations Consulting

  • Provide a complete snapshot of business ideas and customer insights
  • Consult the development and implementation of a marketing communications and public relations plan
  • Review paid, earned, owned and shared platforms
  • “Social listen” to reveal what people are saying about the company or the brand online
  • Examine news coverage to see how the brand is perceived and presented by journalists
  • Provide clear recommendations to put into action

Media Training

  • Prepare and present in-depth training material about the media landscape and journalist preference
  • Conduct mock media interviews
  • Provide detailed assessment of your media relations skills

Speakership & Lecture

  • I have been a keynote, workshop and training facilitator, as well as a university lecturer on the topics of public relations, crisis management, professional communications, social media and integrated marketing in Vietnam and Southeast Asia.
  • I would love to extend my knowledge and experience to the wider audience, be it professionals, academics or students.

Research Collaboration

  • My research interest revolves around my industry background in public relations. I have always been curious of the different topics of business communication, including my public relations field, as well as corporate communication, crisis communication and marketing communication; how the academic research can benefit the industry practitioners; and how the industry practices are similar to or different from existing research findings.
  • I am open for research collaboration and discussion across the globe. Feel free to drop me a line to discuss.