About

About Me

As head of EloQ Communications, a Vietnam-based public relations (PR) and marketing agency, I’ve worked with clients with their market expansion in Vietnam and Southeast Asian markets. I offer consulting services from market entry to marketing solutions, for both national and regional campaigns. My expertise includes PR & marketing consultancy, crisis communications and strategic planning. Alongside working with clients, I have an active participation in industry and academic conferences as presenter or guest speaker. I also have a side work as a university lecturer.

BEING A COMMUNICATIONS SPECIALIST IN THE GLOBAL AGE

Each market in Southeast Asia has a set of unique traits and characteristics, and so does Vietnam. With a young population, quick adoption of new technology, and an increase in wealth, Vietnam is now a potential market for FDI. To those who are unfamiliar with Vietnam’s local culture, it’s my joy to help them identify who their target audience is, what their behaviors are, which channel would be best to communicate, and so on.

CHALLENGING THE BOUNDARIES OF KNOWLEDGE

Besides the professional work, my research interest falls on crisis management in the social media landscape, intercultural communication, and new media communication. In 2019, I finished my doctoral degree in Communications at Bond University (Australia) with dissertations on social media use in crisis communications in Vietnam. Experience is valuable, but I also believe formal knowledge is the backbone to deliver successful PR campaigns. If you’re interested, here are some of my studies:

SHARING VALUES TO THE COMMUNITY

I have the privilege serving the Public Relations and Communications Association Southeast Asia (PRCA SEA) Regional Board since 2019. Being a board member provides me with a formal mechanism to consult the industry’s most senior practitioners on the issues faced by PR and communications, and to produce helpful commentary, advice and best-practice guidance for PR professionals. I’m proud to be able to combine our global knowledge with the local experience to mentor the younger PR generations and raise the standards for PR practices in the region.

My passion for the industry reminds me to bring the best values to clients and my fellow PR practitioners! If you need any support, feel free to drop me a line at clara@ly-le.info.