5 reasons why Vietnamese companies should use social media in a crisis

Doing public relations in times of stability is one thing, but what do you do when something goes wrong? Crisis communication as a subset of public relations is a fairly…

5 things you need to know when using KOLs in Vietnam

The use of KOLs (key opinion leaders or influencers) in marketing is getting more popular than ever. These KOLs have a significant number of followers, which makes it super easy…

How to handle a crisis scenario, according to Vietnamese PR experts

X-posted on EloQ’s Blog.

XIN CHÀO Donald Trump

Dear American friends, We write this letter to remind you that we Vietnamese – living in a country that is on the other side of the Earth – also followed…