In 2018, some Vietnamese public relations practitioners still viewed social media as something to avoid during a crisis. It was fast, unpredictable, difficult to control, and capable of spreading misinformation…
Category: [Research]
Why the way an online course is described may matter as much as what it teaches
Before a learner watches a lecture, completes an assignment, or enters a discussion forum, something else happens first: they read the course page. That short description has to answer a…
Are Vietnam’s PR students ready for the workplace?
A public relations student can learn how to write a communication plan, analyze an audience, and explain communication theory. Then comes the first internship. Suddenly, the questions are different. Can…
Women dominate Vietnam’s PR workforce. So why are men still more visible at the top?
In Vietnam’s public relations industry, women are everywhere. They run campaigns, manage clients, advise executives, build agencies, and lead communication teams. In many workplaces, they make up the clear majority…
Vietnamese news often tells autism through families, the autistic child is still rarely heard
A child with autism appears in a news story because treatment was delayed. A mother describes the financial and emotional strain of care. A school is criticized for lacking trained…
AI in public relations: Powerful, but is it ethical?
Artificial Intelligence (AI) has dramatically changed the landscape of public relations (PR), allowing PR pros to analyze huge amounts of data, target audiences with precision, and even handle some tasks…
A brief overview of Vietnam’s PR industry
Being a relatively new industry in Vietnam, records on the emergence of public relations practices in Vietnam are extremely limited. However, the following sources shed some light on the development of the…
Business growth stage and exit strategies: The case of the public relations industry
In the fast-paced world of business, the role of public relations (PR) is vital for shaping a company’s success by effectively managing communication and reputation. PR firms operate in an…
The crucial role of university communication in today’s world
In today’s global landscape, universities, particularly in the UK, the US, and other advanced education systems, are facing a changing funding model that encourages them to be more dynamic and…
Hiring for gender diversity in tech
The tech industry has long struggled with a lack of diversity, particularly in terms of gender representation. This problem is prevalent in both small firms and tech giants like Google,…