Unveiling COVID-19 news in Vietnam: A peek behind the media curtain

The way information about health issues is presented in the media holds immense power. In the midst of a global pandemic like COVID-19, this influence becomes even more critical. But…

Business growth stage and exit strategies: The case of the public relations industry

In the fast-paced world of business, the role of public relations (PR) is vital for shaping a company’s success by effectively managing communication and reputation. PR firms operate in an…

The crucial role of university communication in today’s world

In today’s global landscape, universities, particularly in the UK, the US, and other advanced education systems, are facing a changing funding model that encourages them to be more dynamic and…

Hiring for gender diversity in tech

The tech industry has long struggled with a lack of diversity, particularly in terms of gender representation. This problem is prevalent in both small firms and tech giants like Google,…

Navigating COVID-19 media coverage: Lessons from Vietnam

In the face of the COVID-19 pandemic, the media plays a critical role in disseminating essential health information to the public. However, it is essential to assess the effectiveness of…

Navigating the growth journey: Motivations and challenges

Small and medium enterprises (SMEs) are the backbone of many economies, and they’re rapidly growing in importance worldwide. These businesses are crucial for economic development, job creation, and industry output.…

Pandemic communication: COVID-19 presentation in Vietnamese media

Presentation at “Networked communication in the (post-)global era” International Conference. Bucharest, Romania. 2022. View the presentation here and the full research paper (published on Styles of Communication journal) here. Abstract…

Unveiling the entrepreneurial journey of public relations startups in Vietnam

Vietnam is a country with a rapidly growing business landscape, home to over 500,000 companies, with a staggering 98% being Small and Medium Enterprises (SMEs). These businesses collectively contribute a…

The entrepreneurial journey in Vietnam’s public relations industry : The motivation, the role, the challenges

Presentation at International Conference on Communication & Media Studies 2021 Conference. Toronto, Canada. 2021. View the presentation here: Abstract With the increased importance of SMEs, especially in the Asia Pacific…

Social media in crisis communication: A comparative study of Vietnam and the U.S.

In today’s digital age, social media has become a prominent platform for communication, and organizations around the world are paying attention to reputation management. However, little research has been conducted…