Hiring for gender diversity in tech

The tech industry has long struggled with a lack of diversity, particularly in terms of gender representation. This problem is prevalent in both small firms and tech giants like Google,…

Navigating COVID-19 media coverage: Lessons from Vietnam

And here I thought I should share my research in plain(er) language, so it is more accessible to everyone. All feedback, support and guidance are welcome, and I look forward…

Pandemic communication: COVID-19 presentation in Vietnamese media

Presentation at “Networked communication in the (post-)global era” International Conference. Bucharest, Romania. 2022. View the presentation here and the full research paper (published on Styles of Communication journal) here. Abstract…

The entrepreneurial journey in Vietnam’s public relations industry : The motivation, the role, the challenges

Presentation at International Conference on Communication & Media Studies 2021 Conference. Toronto, Canada. 2021. View the presentation here: Abstract With the increased importance of SMEs, especially in the Asia Pacific…

Social media in crisis communication: A comparative study of Vietnam and the U.S.

And here I thought I should share my research in plain(er) language, so it is more accessible to everyone. All feedback, support and guidance are welcome, and I look forward…

Embracing effective crisis communication in the era of social media: Insights from Vietnamese stakeholders

And here I thought I should share my research in plain(er) language, so it is more accessible to everyone. All feedback, support and guidance are welcome, and I look forward…

Embracing effective crisis communication in the era of social media: Insights from Vietnamese organizations

And here I thought I should share my research in plain(er) language, so it is more accessible to everyone. All feedback, support and guidance are welcome, and I look forward…

Assessing entrepreneurial motivations: From the perspectives of Vietnamese founders in the public relations industry

Presentation at the ninth International Conference on Entrepreneurship and Business Management (ICEBM). Jakarta, Indonesia. 2020. View the presentation here: Abstract With the increased importance of SMEs, especially in the Asia…

[Preview] To grow or not to grow: The founder’s choice in Vietnam’s public relations industry

Presentation at Canadian Council for Small Business and Entrepreneurship (CCSBE) 2020 Conference. Toronto, Canada. 2020. Abstract The entrepreneurial factors that influence a company’s growth are managerial traits, motivations, and roles.…

How Vietnamese organizations perceive current social media use in crisis communication in Vietnam

Presentation at International Conference on Communication & Media Studies 2020 Conference. Toronto, Canada. 2020. View the presentation here: Abstract Social media is considered one of the most popular communication platforms…