In today’s global arena, universities aren’t just educational institutions—they’re brands vying for attention, recognition, and, ultimately, success. Just like any business or product, universities need to stand out, attract the…
Author: Clāra
Improving intercultural awareness for effective global public relations
In our interconnected world, the ability to communicate effectively across cultures has never been more important, especially in public relations (PR). Intercultural awareness, which involves understanding and respecting the diverse…
Maximizing PR impact: Unveiling effective evaluation methods
In the ever-evolving landscape of public relations (PR), the ability to measure and evaluate the effectiveness of campaigns and strategies is paramount. Evaluation methods serve as compasses, guiding PR professionals…
Interview – International PR guru
An interview with Humans of Globe, to be featured in its “Innovative Business Leaders to Watch in 2024“ series. I had a chance to share an inside look into our…
The evolution of consumer intelligence in a digital world
In an age where 61% of the global population is connected to the internet and 87% of consumers prefer to research products online, it’s evident that the world is rapidly…
Unveiling COVID-19 news in Vietnam: A peek behind the media curtain
The way information about health issues is presented in the media holds immense power. In the midst of a global pandemic like COVID-19, this influence becomes even more critical. But…
Navigating the PR landscape
I’m thrilled to share with you an article by The CIO Global that delves into my journey in the dynamic realm of public relations, shedding light on the passion, dedication,…
Navigating the surge of misinformation and disinformation
In the early 2000s, the world witnessed a profound shift in the way information is disseminated and consumed. The rise of the internet brought about the increased availability of news…