Interview – International PR guru

An interview with Humans of Globe, to be featured in its “Innovative Business Leaders to Watch in 2024“ series. I had a chance to share an inside look into our…

The evolution of consumer intelligence in a digital world

In an age where 61% of the global population is connected to the internet and 87% of consumers prefer to research products online, it’s evident that the world is rapidly…

Unveiling COVID-19 news in Vietnam: A peek behind the media curtain

The way information about health issues is presented in the media holds immense power. In the midst of a global pandemic like COVID-19, this influence becomes even more critical. But…

Navigating the PR landscape

I’m thrilled to share with you an article by The CIO Global that delves into my journey in the dynamic realm of public relations, shedding light on the passion, dedication,…

Navigating the surge of misinformation and disinformation

In the early 2000s, the world witnessed a profound shift in the way information is disseminated and consumed. The rise of the internet brought about the increased availability of news…

The state of PR measurement: Demystifying impact assessment

In the ever-evolving landscape of public relations (PR), the ability to measure the impact of PR efforts remains a challenge. As the PR industry constantly adapts to emerging technologies and…

Business growth stage and exit strategies: The case of the public relations industry

In the fast-paced world of business, the role of public relations (PR) is vital for shaping a company’s success by effectively managing communication and reputation. PR firms operate in an…

The crucial role of university communication in today’s world

In today’s global landscape, universities, particularly in the UK, the US, and other advanced education systems, are facing a changing funding model that encourages them to be more dynamic and…

Embracing AI for public relations efficiency

In today’s fast-paced digital landscape, public relations (PR) professionals face the ongoing challenge of proving the value of their work while striving to avoid burnout. To address these issues, the…

Rethinking measurement and evaluation of communication: Moving away from AVEs

In the world of communication, measurement and evaluation play a crucial role in determining the success of campaigns and strategies. For many years, Advertising Value Equivalents (AVEs) have been the…