Ly-Le, T. M., Dang Thi, V. H., Nguyen, M. H., Dinh-Hong, N., Nguyen, T., & Nguyen, Y. N. (2024). University as a brand: Lessons from Vietnam’s higher education branding. International Journal of Management in Education, 18(4), 337-354. https://doi.org/10.1504/IJMIE.2024.10062338

Ly-Le, T. M. (2023). What gets into the media: The case of media bias in Vietnam during COVID-19. Communitas, 28, 103-116. https://doi.org/10.38140/com.v28i.7592

Ly-Le, T. M., & Le, V. T. (2023). Entrepreneur’s roles during business growth stage and their exit routes: The case of the public relations industry. DeReMa (Development Research of Management): Jurnal Manajemen, 18(2), 144-156. https://doi.org/10.19166/derema.v18i2.7294

Ly-Le, T. M. (2023). The entrepreneurial journey in Vietnam’s public relations industry: The motivation, the role, the challenges. Journal of Management Development, 42(1), 76-90. doi: 10.1108/JMD-04-2022-0101.

Ly-Le, T. M. (2023). Motivations and challenges in small business start-ups: A glance at Vietnam’s public relations industry. Athens Journal of Business & Economics, 9(1), 91-108. doi:10.30958/ajbe.9-1-6.

Ly-Le, T. M. (2022). Hiring for gender diversity in tech. Journal of Management Development, 41(6), 393-403. doi:10.1108/JMD-11-2021-0322.

Ly-Le, T. M. (2022). Pandemic communication: COVID-19 presentation in Vietnamese media. Styles of Communication, 14(1), 49-62. doi:10.31178/SC.14.1.03.

Ly-Le, T. M. (2021). Small business entrepreneurship in Vietnam: The case of the public relations industry. DeReMa (Development Research of Management): Jurnal Manajemen, 16(2), 145-157. doi:10.19166/derema.v16i2.3760.

Ly-Le, T. M. (2020). The use of social media in crisis communication: A Vietnam-U.S. comparison. DeReMa (Development Research of Management): Jurnal Manajemen, 15(2), 153-170. doi:10.19166/derema.v15i2.2342.

Ly-Le, T. M. (2020). How Vietnamese stakeholders view current social media use in crisis communication in Vietnam. Athens Journal of Mass Media and Communications, 6(1), 65-80. doi:10.30958/ajmmc.6-1-4.

Ly-Le, T. M. (2019). How Vietnamese organizations perceive the use of social media in crisis communication. DeReMa (Development Research of Management): Jurnal Manajemen, 14(2), 210-222. doi:10.19166/derema.v14i2.1552.

Ly-Le, T. M. (2019). A review of current crisis communication efforts and the role of social media in crisis communication in Vietnam: From the stakeholders’ viewpoint. Asian Journal of Applied Communication, 8(1).

Ly-Le, T. M. (2018). Gaps in perceptions on social media use in crisis communication between Vietnamese organizations and stakeholders. DeReMa (Development Research of Management): Jurnal Manajemen, 13(1), 11-19. doi:10.19166/derema.v13i1.768.

Ly-Le, T. M. (2015). Source selection and agenda-setting in traditional media: Traditional media's coverage of social media in the Danlait crisis. Journal of Communications Media Studies, 7, 99-117.

Ly-Le, T. M. (2015). Government crisis assessment and reputation management: A case study of the Vietnam Health Minister’s crises in 2013-2014. KOME: International Journal of Pure Communication Inquiry, 3(1), 32-46. doi:10.17646/KOME.2015.13.

Ly-Le, T. M. (2015). Proxemics on business negotiation: What Americans should be aware of Vietnamese negotiation site settings. Journal of Language and Communication, 2(1), 1-14.

Ly-Le, T. M. (2015). Business negotiations between American and Vietnamese businesses: The influence of proxemics and site setting on negotiation outcomes. Inquiries Journal, 7(04).

Ly-Le, T. M. (2015). Media assessment of Herbalife’s crisis response: An approach to explore Vietnam’s media transparency level. Plaridel: A Philippine Journal of Communication, Media, and Society, 12(1), 1-15.

Dang, T. V. H, Nguyen, Y. N., Nguyen, P. T., & Ly-Le, T. M. (2023). Một số hoạt động truyền thông tuyển sinh tiêu biểu hiện nay [Some common practices in current student recruitment communication]. Proceedings of the “Một số kinh nghiệm truyền thông của trường đại học trong bối cảnh hiện nay” [“University communication experiences in the current context”] Conference, 40-46.

Ly-Le, T. M. (2021). Assessing entrepreneurial motivations: From the perspectives of Vietnamese founders in the public relations industry. PProceedings of the Ninth International Conference on Entrepreneurship and Business Management (ICEBM 2020), 240-243. doi: 10.2991/aebmr.k.210507.036.

Ly-Le, T. M. (2018). Social media use in crisis communication in Vietnam: An organizational viewpoint. Proceedings of the Fifth International Conference on Business, Management and Accounting (IBSM 2018), 245-258.

Ly-Le, T. M. (2018). Social media use in crisis communication in Vietnam: A stakeholder’s viewpoint. Proceedings of the Fifth International Conference on Business, Management and Accounting (IBSM 2018), 259-274.

Ly-Le, T. M. (2017). What facilitates and hinders the use of social media in crisis communication in Vietnamese organizations. Proceedings of the Sixth International Conference on Entrepreneurship and Business Management (ICEBM 2017), 70-75.

Ly-Le, T. M. (2014). Danlait’s 2013 social media crisis in Vietnam: An approach for exploring online crisis scanning criteria. In D. Bossio (Ed.), Refereed Proceedings of the Australian and New Zealand Communication Association conference: The digital and the social: communication for inclusion and exchange.

Global PR trends 2022 (keynote speaker). "Innovation for the future of PR" Conference. Ho Chi Minh, Vietnam. 2022.

The role and importance of social media in a crisis (keynote speaker). Public Relations and Communications Association - International Summit. London, United Kingdom. 2020.

Entering the post-pandemic era: New relations with the new public(panel discussion). Vietnam Public Relations Network webinar. Ho Chi Minh, Vietnam. 2020.

The influence game: How news is sourced and managed today. “Public relations in Vietnam: Integrating traditional and digital approaches” Conference. Ho Chi Minh, Vietnam. 2012.

Intercultural awareness in global public relations. Presented at Mercu Buana International Conference on Communication Science. Batam, Indonesia. [Invited presentation]. 2024.

Digital literacy for senior citizens: The case of COVID-19 in Vietnam. Presented at Digital Inclusion, Policy, and Research Conference (DIPRC) 2023. Liverpool, UK. 2023.

What gets into the media: The case of media bias in Vietnam during COVID-19. Presented at “Communication in times of (poly)crisis and digital disruptive transformations” International Conference. Bucharest, Romania. 2023.

Một số hoạt động truyền thông tuyển sinh tiêu biểu hiện nay [Some common practices in current student recruitment communication]. Presented at the “Một số kinh nghiệm truyền thông của trường đại học trong bối cảnh hiện nay” [“University communication experiences in the current context”] Conference. Da Nang, Vietnam. 2023.

TikTok regulations in Vietnam: between the risks and the opportunities. Presented at the “TikTok & Children” Symposium. Perth, Australia. 2023.

Pandemic communication: COVID-19 presentation in Vietnamese media.“Networked communication in the (post-)global era” International Conference. Bucharest, Romania. 2022.

How news gets into the media: COVID-19 presentation in Vietnam. International Media Studies Symposium. Antalya, Turkey. 2022.

The entrepreneurial journey in Vietnam’s public relations industry: The motivation, the role, the challenges. Sixth International Conference on Communication & Media Studies 2021 Conference. 2021.

Challenges in micro and small business management: A glance at Vietnam’s public relations industry. International Conference on Advancement of Development Administration 2021 - Social Sciences and Interdisciplinary Studies (ICADA 2021 - SSIS). Bangkok, Thailand. 2021.

Assessing entrepreneurial motivations: From the perspectives of Vietnamese founders in the public relations industry. International Conference on Entrepreneurship and Business Management (ICEBM 2020). Jakarta, Indonesia. 2020.

To grow or to go: The founder’s choice in Vietnam’s public relations industry. Canadian Council for Small Business and Entrepreneurship (CCSBE) 2020 Conference. Toronto, Canada. 2020.

How Vietnamese organizations perceive current social media use in crisis communication in Vietnam. International Conference on Communication & Media Studies 2020 Conference. Toronto, Canada. 2020.

Social media use in crisis communication in Vietnam – An organizational viewpoint (session chair). International Conference on Business, Management and Accounting. Hanoi, Vietnam. 2018.

Social media use in crisis communication in Vietnam – A stakeholder’s viewpoint (session chair). International Conference on Business, Management and Accounting. Hanoi, Vietnam. 2018.

What facilitates and hinders the use of social media in crisis communication in Vietnamese organizations. International Conference on Entrepreneurship and Business Management. Hanoi, Vietnam. 2017.

Gaps in perceptions on social media use in crisis communication between Vietnamese organizations and stakeholders. International Conference on Entrepreneurship and Business Management. Hanoi, Vietnam. 2017.

The use of social media in crisis communication: A Vietnam-U.S. comparison. Australian and New Zealand Communication Association Conference. Sydney, Australia. 2017.

Authentic leadership in personal diabetes blogs (co-author, with Marilyn Mitchell). Australian and New Zealand Communication Association conference. New South Wales, Australia. 2016.

Media assessment of Herbalife’s crisis response: An approach to explore Vietnam’s media transparency level. International Conference on Advancement of Development Administration. Bangkok, Thailand. 2015.

Proxemics influence on business negotiation: American’s perceptions of Vietnamese negotiation site settings. International Conference on Advancement of Development Administration. Bangkok, Thailand. 2015.

Danlait’s 2013 social media crisis in Vietnam: An approach for exploring online crisis scanning criteria. Australian and New Zealand Communication Association Conference. Melbourne, Australia. 2014.