Why don’t Vietnamese companies use social media in a crisis?

A previous article talked about why Vietnamese companies should use social media more for crisis communication. Now we’ll explore some reasons why they don’t, and why most of those are…

5 social media lessons for ASEAN airlines from the United saga

Most frequent fliers recognize that service quality among ASEAN airlines generally surpasses the service quality of U.S. Airlines. Nonetheless, there are several lessons we can take from the recent social…

5 reasons why Vietnamese companies should use social media in a crisis

Doing public relations in times of stability is one thing, but what do you do when something goes wrong? Crisis communication as a subset of public relations is a fairly…

5 things you need to know when using KOLs in Vietnam

The use of KOLs (key opinion leaders or influencers) in marketing is getting more popular than ever. These KOLs have a significant number of followers, which makes it super easy…

How to handle a crisis scenario, according to Vietnamese PR experts

X-posted on EloQ’s Blog.

Vietnam as the next Asian tiger

Earlier at the Vietnam Summit 2016, an annual conference organized by The Economist, in collaboration with Vietnam’s Ministry of Foreign Affairs, Deputy Prime Minister and Foreign Minister Pham Binh Minh…

XIN CHÀO Donald Trump

Dear American friends, We write this letter to remind you that we Vietnamese – living in a country that is on the other side of the Earth – also followed…