How would Gen Z influence the PR industry?

Gen Z wut? Since 2018, the unique Gen Z (the generation born between 1997 – 2012) has blown a breath of fresh air into the world. In Vietnam, Gen Z…

You may be the only person to make your dream come true

I recently spoke with Aspioneer magazine for the Women Leaders series in March. The interview was about how women could become leaders in the public relations industry, and how my…

Unveiling the entrepreneurial journey of public relations startups in Vietnam

Vietnam is a country with a rapidly growing business landscape, home to over 500,000 companies, with a staggering 98% being Small and Medium Enterprises (SMEs). These businesses collectively contribute a…

The entrepreneurial journey in Vietnam’s public relations industry : The motivation, the role, the challenges

Presentation at International Conference on Communication & Media Studies 2021 Conference. Toronto, Canada. 2021. View the presentation here: Abstract With the increased importance of SMEs, especially in the Asia Pacific…

Inspiration, passion, and self-recognition: What it takes to work in the PR industry

I recently spoke with The Industry Leaders about the PR industry. The interview suggests that many people don’t give it the credit it’s due and hopes to show its importance…

Social media in crisis communication: A comparative study of Vietnam and the U.S.

In today’s digital age, social media has become a prominent platform for communication, and organizations around the world are paying attention to reputation management. However, little research has been conducted…

Using social media during communication crisis in Vietnam?

Crisis communication is attracting more interest in the modern world of communications. Digitalization and the advancement of Internet has given consumers the privilege to respond to brand’s messages. Sometimes, these…

Influencer marketing and its ethical responsibility toward followers

Recently, influencer endorsement of low-quality and untested skincare products, counterfeit cosmetics, placebo, or even risky cryptocurrency has stirred up frustration in the community. However, this influencer marketing dilemma has already…

The five-year journey of my agency, EloQ Communications

This year marks the fifth anniversary of EloQ Communications (formerly Vero IMC), my public relations and marketing agency based in Vietnam, and I’m glad to share here its story.  Over its course,…

Cultural implications in public relations

There’s a little context on the public relations industry, and how in its very infancy, it has faced a lot of negative attitudes. I was interviewed by a young yet…