Hiring for gender diversity in tech

The tech industry has long struggled with a lack of diversity, particularly in terms of gender representation. This problem is prevalent in both small firms and tech giants like Google, Apple, and Microsoft. While there have been efforts to promote gender diversity in the workplace, many approaches have fallen short of achieving an inclusive workforce. This blog post delves into a research article that explores the impact of gender diversity in the technology sector and identifies successful strategies used by companies to foster a gender-diverse environment. Should you seek more details, you can download the original research article of this post here.

The Benefits of Gender Diversity

Before we delve into the strategies used by successful companies, let’s understand the benefits of gender diversity in the workplace. Research has shown that gender diversity enhances group performance. Mixed-gender teams tend to make better decisions and achieve tasks more efficiently. In the tech industry, female inclusion can bring fresh perspectives, improve creativity, and lead to better problem-solving. Moreover, companies with higher gender diversity have been found to enjoy better financial returns and outperform their less diverse counterparts.

Problems in Recruiting for Gender Diversity

Despite the numerous advantages, the tech industry faces challenges in recruiting and retaining female employees. Companies often struggle to break away from traditional recruitment practices, focusing on elite universities and inadvertently excluding potential female candidates. Biases, whether conscious or unconscious, can also hinder the hiring process. Women may not apply for positions if they don’t meet all the job requirements, unlike men who are more likely to take the chance. Additionally, the lack of young women aspiring to work in technology further limits the pool of female candidates.

Case Studies: Companies Getting it Right

To tackle these challenges, some companies have excelled in promoting gender diversity in their workforce. Two such examples are Airbnb and Ultimate Software.

Airbnb has successfully increased the number of female employees, particularly in STEM roles, by implementing changes to their recruiting strategy. They aligned internal values to support diversity, launched community initiatives to broaden the pool of candidates, and removed unconscious bias from their interview process.

Ultimate Software has consistently been rated as one of the best companies for women. They prioritize diversity as part of their corporate DNA and have developed internal policies to support women’s needs, offering benefits that help employees start families and providing leadership development programs.

Recommendations for Promoting Gender Diversity

Based on successful case studies, here are some recommendations for any organization looking to increase gender diversity in their workforce:

  1. Data Analysis: Conduct an in-depth analysis of recruitment processes to identify biases and barriers to gender diversity.
  2. Diversity as a Goal: Make gender diversity a core organizational goal, supported by top management.
  3. Unconscious Bias Training: Provide unconscious bias training to recruitment staff to eliminate biases from the hiring process.
  4. Expand Recruitment Efforts: Engage in active sourcing to reach underrepresented groups and partner with educational institutions to encourage more female participation in STEM fields.
  5. Internal Diversity Policies: Develop internal policies that support women’s needs and provide equal opportunities for growth and development.
  6. Advertising Available Roles: Ensure job postings focus on required skills and avoid unnecessary “nice to have” requirements. Avoid promoting a “bro culture” that may discourage female applicants.

Gender diversity is not just a social mission; it is a critical component of a tech company’s long-term success. Research shows that diverse workforces enhance creativity, problem-solving, and overall innovation. Successful companies like Airbnb and Ultimate Software have demonstrated that commitment to gender diversity can lead to a thriving and competitive organization. By implementing data-driven strategies, fostering an inclusive culture, and eliminating biases, tech companies can pave the way for a more gender-diverse future, ensuring their position at the forefront of innovation and profitability.


Ly-Le, T. M. (2022). Hiring for gender diversity in tech. Journal of Management Development, 41(6), 393-403. https://doi.org/10.1108/JMD-11-2021-0322

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