If there is one lesson marketers should take seriously from the past year, it is this: consumer behavior is no longer moving in smooth, predictable curves. It is moving in…
Category: AI
Truth in the age of AI: What 2026 means for PR in Vietnam and Asia
When I first read Worldcom’s 2026 Future of Communications report, my first reaction was: this is not a “future trend” deck anymore – this is our daily reality, just accelerated.…
When everything can be fake: How brands in Asia can defend themselves in the new digital battlefield
The longer I work in communications, the more I realize this: we are no longer just managing messages; we are managing threats. Not the old-fashioned threats – an angry customer,…
AI in public relations: Powerful, but is it ethical?
Artificial Intelligence (AI) has dramatically changed the landscape of public relations (PR), allowing PR pros to analyze huge amounts of data, target audiences with precision, and even handle some tasks…
Elevating reporting game: Metrics that drive real outcomes
In an era where digital transformation reigns supreme, the way we measure success in public relations (PR), marketing, and branding needs a profound shift. Gone are the days of legacy…
The evolution of consumer intelligence in a digital world
In an age where 61% of the global population is connected to the internet and 87% of consumers prefer to research products online, it’s evident that the world is rapidly…