Artificial Intelligence (AI) has dramatically changed the landscape of public relations (PR), allowing PR pros to analyze huge amounts of data, target audiences with precision, and even handle some tasks…
A brief overview of Vietnam’s PR industry
Being a relatively new industry in Vietnam, records on the emergence of public relations practices in Vietnam are extremely limited. However, the following sources shed some light on the development of the…
Vietnam’s e-commerce landscape 2025-2028: Key trends and actionable insights for PR and marketing practitioners
As Vietnam steps into an era of rapid economic expansion, its e-commerce market emerges as a cornerstone of growth. The Vietnam E-commerce Intelligence 2025 report forecasts staggering growth, predicting the…
Exposing the Fakes: Tackling fake news and fake press releases
In today’s digital era, misinformation spreads rapidly, eroding public trust and posing significant challenges for organizations. A particularly damaging form of misinformation is the dissemination of fake press releases, which…
Elevating reporting game: Metrics that drive real outcomes
In an era where digital transformation reigns supreme, the way we measure success in public relations (PR), marketing, and branding needs a profound shift. Gone are the days of legacy…
Influencer marketing trends and tips in 2024
The influencer marketing landscape is ever-evolving, especially in the dynamic Asian markets. As we dive into 2024, several key trends and strategic tips can help brands and marketers harness the…
Improving intercultural awareness for effective global public relations
In our interconnected world, the ability to communicate effectively across cultures has never been more important, especially in public relations (PR). Intercultural awareness, which involves understanding and respecting the diverse…
Maximizing PR impact: Unveiling effective evaluation methods
In the ever-evolving landscape of public relations (PR), the ability to measure and evaluate the effectiveness of campaigns and strategies is paramount. Evaluation methods serve as compasses, guiding PR professionals…
The keys to a successful transition to active consumer insights
In my previous blog post, we explored how consumer intelligence has transitioned from passive social listening to active consumer insights. Today, we’ll dive deeper into the keys that unlock a…