For years, the marketing industry has been obsessed with trends. We have built annual reports around them, structured campaigns to ride them, and reassured leadership teams that we are “future…
Category: Marketing
Beyond the hype: What Vietnam and Asia marketers should really learn from 2026 global marketing signals
Every year, global marketing reports arrive with confident headlines about the “next big shift.” They are useful, often insightful, and sometimes genuinely predictive. Yet from my experience working across Vietnam…