Social media has transformed Vietnam’s landscape, especially for young people. Known as the “Social media generation” or the “Facebook generation,” Vietnamese youths are using social media to engage with political…
Elevating your reporting game: Metrics that drive real outcomes
In an era where digital transformation reigns supreme, the way we measure success in public relations (PR), marketing, and branding needs a profound shift. Gone are the days of legacy…
Vietnam’s winning strategy against COVID-19: Communication and public response
When COVID-19 struck in early 2020, Vietnam responded swiftly with a mix of strict measures, adaptable policies, and public engagement. By prioritizing transparent communication and community involvement, Vietnam successfully limited…
Why internal communication matters in universities: A case of Vietnam
Internal communication is crucial for building stronger connections among faculty, staff, and students in today’s higher education landscape. While many universities invest heavily in external marketing efforts to attract students,…
Understanding Gen Z: How internal communication affects job satisfaction
As organizations navigate an increasingly complex workforce, the emergence of Generation Z (Gen Z) presents both challenges and opportunities. Born between the mid-1990s and early 2010s, Gen Z is the…
Decoding higher education branding: Insights from Vietnam’s universities
In today’s global arena, universities aren’t just educational institutions—they’re brands vying for attention, recognition, and, ultimately, success. Just like any business or product, universities need to stand out, attract the…
Improving intercultural awareness for effective global public relations
In our interconnected world, the ability to communicate effectively across cultures has never been more important, especially in public relations (PR). Intercultural awareness, which involves understanding and respecting the diverse…
Maximizing PR impact: Unveiling effective evaluation methods
In the ever-evolving landscape of public relations (PR), the ability to measure and evaluate the effectiveness of campaigns and strategies is paramount. Evaluation methods serve as compasses, guiding PR professionals…