A previous article talked about why Vietnamese companies should use social media more for crisis communication. Now we’ll explore some reasons why they don’t, and why most of those are…
5 things you need to know when using KOLs in Vietnam
The use of KOLs (key opinion leaders or influencers) in marketing is getting more popular than ever. These KOLs have a significant number of followers, which makes it super easy…
How to handle a crisis scenario, according to Vietnamese PR experts
As part of my doctoral dissertation, I interviewed several public relations experts in Vietnam on the subject of crisis communication. My work focuses on social media, but the insights expressed…
Vietnam as the next Asian tiger
Earlier at the Vietnam Summit 2016, an annual conference organized by The Economist, in collaboration with Vietnam’s Ministry of Foreign Affairs, Deputy Prime Minister and Foreign Minister Pham Binh Minh…
XIN CHÀO Donald Trump
Dear American friends, We write this letter to remind you that we Vietnamese – living in a country that is on the other side of the Earth – also followed…