I happened to be included in the “10 most promising female CEOs to watch in 2022” list by The CIO Today. As the magazine asked for stories about my daily…
Author: Clāra
What are the different opportunities in public relations?
A conversation with Dr. Komal Kapoor from SpeakerPost. The talk was about public relations in general and PR in Vietnam in particular. We hope to help students in Vietnam (and…
HUB – Cleantech Southeast Asia [Q3 2022]
Recently, my company EloQ Communications partnered with Southeast Asia Cleantech HUB, the first magazine focusing on cleantech in the region, to offer the latest insights and practical case studies on…
The importance of personal branding
Here’s an article I wrote for Brands Journal, on how to build your personal brand for career advancement. If you’re thinking that personal branding is only for business leaders or…
Email marketing best practices 2022
A quick interview for an episode of DesignRush QuickSights. We are discussing email marketing best practices 2022 and how email marketing works. Email marketing offers a personalized experience that every…
Gen Z, the PR industry, and the common myths
Public relations has a long history of development in the world, however, the industry is relatively new in the Vietnam market. It was only in 2010 (after Vietnam joins World…
How would Gen Z influence the PR industry?
Gen Z wut? Since 2018, the unique Gen Z (the generation born between 1997 – 2012) has blown a breath of fresh air into the world. In Vietnam, Gen Z…
You may be the only person to make your dream come true
I recently spoke with Aspioneer magazine for the Women Leaders series in March. The interview was about how women could become leaders in the public relations industry, and how my…
Unveiling the entrepreneurial journey of public relations startups in Vietnam
Vietnam is a country with a rapidly growing business landscape, home to over 500,000 companies, with a staggering 98% being Small and Medium Enterprises (SMEs). These businesses collectively contribute a…