My dream to bring Vietnam’s PR industry name out to the world

Here is my interview conducted with Startup.info to shed light on entrepreneurship, its difficulties and advice for new startups in the PR industry. Startup.info is the first collaborative magazine dedicated…

7 things you want to know about modern public relations in 2021

The public relations (PR) industry has a long history, but it is neither obsolete nor boring. As digital transformation takes over the world in the 21st century, the PR industry…

Embracing effective crisis communication in the era of social media: Insights from Vietnamese stakeholders

In Vietnam, social media has emerged as a powerful communication platform, witnessing rapid growth and boasting a social media penetration rate of over 43 percent, with more than 40 million…

Embracing effective crisis communication in the era of social media: Insights from Vietnamese organizations

And here I thought I should share my research in plain(er) language, so it is more accessible to everyone. All feedback, support and guidance are welcome, and I look forward…

The real importance of diversity in PR

‘Diversity’ is the new trend in workplaces worldwide. Still, the practical meaning behind it is more than just hype for equality and social movement. Redefining diversity When speaking about diversity…

Assessing entrepreneurial motivations: From the perspectives of Vietnamese founders in the public relations industry

Presentation at the ninth International Conference on Entrepreneurship and Business Management (ICEBM). Jakarta, Indonesia. 2020. View the presentation here: Abstract With the increased importance of SMEs, especially in the Asia…

6 reasons why Vietnam is the promised land for investment

Why invest in Vietnam?Is the country worth the hype? In recent years, Vietnam is step-by-step earning its title as one of the best markets for growth in Southeast Asia –…

Reimagining market entry in Vietnam

You are in a rush to expand the business and beat those competitors, but the ‘new normal’ happened and added new challenges to market entry decisions? Plot twist: the new…

Understanding Vietnam market and its people

When in Rome Vietnam, do as the Romans Vietnamese do! Here are some head ups for multinational companies to keep in mind when venturing into Vietnam. Mind the differences First,…

[Preview] To grow or not to grow: The founder’s choice in Vietnam’s public relations industry

Presentation at Canadian Council for Small Business and Entrepreneurship (CCSBE) 2020 Conference. Toronto, Canada. 2020. Abstract The entrepreneurial factors that influence a company’s growth are managerial traits, motivations, and roles.…