Although social media is a dominant and fast-growing platform for communications, its use in crisis communication is relatively limited. The reason is, we often fear what we don’t know. While…
Year: 2022
Advocating for PR’s core values: where we stand in the integrated landscape
“If marketing is a sprint, then PR is a marathon that can deliver amazing results in terms of reputation and education. For example, by using scientific proof to boost vaccination…
A founder’s journey includes devoting time to yourself
One of the most difficult, yet interesting, interviews I had is the one with VENTEUR. There are several obstacles for an entrepreneur, especially a female entrepreneur, that hold her back…
Tips for women entrepreneurs to begin their entrepreneurial journey
As a female entrepreneur from Southeast Asia, I understand the perspective of women leaders and their concerns when setting up their own businesses. On the contrary to men, the majority…
Pandemic communication: COVID-19 presentation in Vietnamese media
Presentation at “Networked communication in the (post-)global era” International Conference. Bucharest, Romania. 2022. View the presentation here and the full research paper (published on Styles of Communication journal) here. Abstract…
A bird sitting on a tree is never afraid of the branch breaking
I happened to be included in the “10 most promising female CEOs to watch in 2022” list by The CIO Today. As the magazine asked for stories about my daily…
What are the different opportunities in public relations?
A conversation with Dr. Komal Kapoor from SpeakerPost. The talk was about public relations in general and PR in Vietnam in particular. We hope to help students in Vietnam (and…
HUB – Cleantech Southeast Asia [Q3 2022]
Recently, my company EloQ Communications partnered with Southeast Asia Cleantech HUB, the first magazine focusing on cleantech in the region, to offer the latest insights and practical case studies on…
The importance of personal branding
Here’s an article I wrote for Brands Journal, on how to build your personal brand for career advancement. If you’re thinking that personal branding is only for business leaders or…
Email marketing best practices 2022
A quick interview for an episode of DesignRush QuickSights. We are discussing email marketing best practices 2022 and how email marketing works. Email marketing offers a personalized experience that every…