5 things you need to create a highly successful career as a public relations pro

I’m not sure if I’m having a successful enough career to qualify to speak on this topic. Anyway, an interesting talk with Authority Magazine on the different ups and downs…

Gen Z, the PR industry, and the common myths

Public relations has a long history of development in the world, however, the industry is relatively new in the Vietnam market. It was only in 2010 (after Vietnam joins World…

How would Gen Z influence the PR industry?

Gen Z wut? Since 2018, the unique Gen Z (the generation born between 1997 – 2012) has blown a breath of fresh air into the world. In Vietnam, Gen Z…

You may be the only person to make your dream come true

I recently spoke with Aspioneer magazine for the Women Leaders series in March. The interview was about how women could become leaders in the public relations industry, and how my…

Unveiling the entrepreneurial journey of public relations startups in Vietnam

Vietnam is a country with a rapidly growing business landscape, home to over 500,000 companies, with a staggering 98% being Small and Medium Enterprises (SMEs). These businesses collectively contribute a…