Visual rhetoric

Attraction and persuasion in advertising: A beginner’s guide to visual rhetoric

6 years ago
Clāra

 An average person is exposed to about 1,000 advertisements a day, and up to 32,000 ads a year (“STAND lesson,” 2012). Advertising is arguably one of the most omnipresent things…

Crisis communication Social media

An overview of how Vietnamese and American PR practitioners perceive the use of social media in crisis communication

6 years ago
Clāra

In Vietnam, social media has become one of the most popular communication platforms. Despite the powerful effect of social media in conditioning a crisis, and the trend to integrate social…

Crisis communication Social media

Why don’t Vietnamese companies use social media in a crisis?

6 years ago
Clāra

A previous article talked about why Vietnamese companies should use social media more for crisis communication. Now we’ll explore some reasons why they don’t, and why most of those are…

Social media

5 social media lessons for ASEAN airlines from the United saga

6 years ago
Clāra

Most frequent fliers recognize that service quality among ASEAN airlines generally surpasses the service quality of U.S. Airlines. Nonetheless, there are several lessons we can take from the recent social…

Crisis communication Social media

5 reasons why Vietnamese companies should use social media in a crisis

6 years ago
Clāra

Doing public relations in times of stability is one thing, but what do you do when something goes wrong? Crisis communication as a subset of public relations is a fairly…

Influencer

5 things you need to know when using KOLs in Vietnam

6 years ago
Clāra

The use of KOLs (key opinion leaders or influencers) in marketing is getting more popular than ever. These KOLs have a significant number of followers, which makes it super easy…

Crisis communication

How to handle a crisis scenario, according to Vietnamese PR experts

6 years ago
Clāra

As part of my doctoral dissertation, I interviewed several public relations experts in Vietnam on the subject of crisis communication. My work focuses on social media, but the insights expressed…

[Opinions]

Vietnam as the next Asian tiger

8 years ago
Clāra

Earlier at the Vietnam Summit 2016, an annual conference organized by The Economist, in collaboration with Vietnam’s Ministry of Foreign Affairs, Deputy Prime Minister and Foreign Minister Pham Binh Minh…

[Opinions]

XIN CHÀO Donald Trump

8 years ago
Clāra

Dear American friends, We write this letter to remind you that we Vietnamese – living in a country that is on the other side of the Earth – also followed…