Interview – International PR guru

An interview with Humans of Globe, to be featured in its “Innovative Business Leaders to Watch in 2024“ series. I had a chance to share an inside look into our…

Navigating the PR landscape

I’m thrilled to share with you an article by The CIO Global that delves into my journey in the dynamic realm of public relations, shedding light on the passion, dedication,…

Rethinking measurement and evaluation of communication: Moving away from AVEs

In the world of communication, measurement and evaluation play a crucial role in determining the success of campaigns and strategies. For many years, Advertising Value Equivalents (AVEs) have been the…

Future-proofing your career

And I thought it would be nice to share with you an insightful conversation I had with The Industry Leaders about a topic that is incredibly close to my heart:…

AI in the PR world

Continuing from my last thoughts on creativity in the AI context, how about the roles of AI against the public relations (PR) background? AI in the PR world The rise…

How will we understand creativity in a context dominated by AI and its models?

Creativity has long been a source of fascination for scholars and artists alike. However, the emergence of Artificial intelligence (AI) and its models has presented new challenges to our understanding…

The role & importance of social media in crisis communication

Although social media is a dominant and fast-growing platform for communications, its use in crisis communication is relatively limited. The reason is, we often fear what we don’t know. While…

A founder’s journey includes devoting time to yourself

One of the most difficult, yet interesting, interviews I had is the one with VENTEUR. There are several obstacles for an entrepreneur, especially a female entrepreneur, that hold her back…

A bird sitting on a tree is never afraid of the branch breaking

I happened to be included in the “10 most promising female CEOs to watch in 2022” list by The CIO Today. As the magazine asked for stories about my daily…

5 things you need to create a highly successful career as a public relations pro

I’m not sure if I’m having a successful enough career to qualify to speak on this topic. Anyway, an interesting talk with Authority Magazine on the different ups and downs…