In the world of communication, measurement and evaluation play a crucial role in determining the success of campaigns and strategies. For many years, Advertising Value Equivalents (AVEs) have been the…
Tag: communications
AI in the PR world
Continuing from my last thoughts on creativity in the AI context, how about the roles of AI against the public relations (PR) background? AI in the PR world The rise…
How will we understand creativity in a context dominated by AI and its models?
Creativity has long been a source of fascination for scholars and artists alike. However, the emergence of Artificial intelligence (AI) and its models has presented new challenges to our understanding…
A founder’s journey includes devoting time to yourself
One of the most difficult, yet interesting, interviews I had is the one with VENTEUR. There are several obstacles for an entrepreneur, especially a female entrepreneur, that hold her back…
A bird sitting on a tree is never afraid of the branch breaking
I happened to be included in the “10 most promising female CEOs to watch in 2022” list by The CIO Today. As the magazine asked for stories about my daily…
You may be the only person to make your dream come true
I recently spoke with Aspioneer magazine for the Women Leaders series in March. The interview was about how women could become leaders in the public relations industry, and how my…
Inspiration, passion, and self-recognition: What it takes to work in the PR industry
I recently spoke with The Industry Leaders about the PR industry. The interview suggests that many people don’t give it the credit it’s due and hopes to show its importance…