Category: [Research]

[Plain language] [Research] Entrepreneurship

Unveiling the entrepreneurial journey of public relations startups in Vietnam

3 years ago
Clāra
No Comments

Vietnam is a country with a rapidly growing business landscape, home to over 500,000 companies, with a staggering 98% being Small and Medium Enterprises (SMEs). These businesses collectively contribute a…

[Research] Entrepreneurship Public relations SME

The entrepreneurial journey in Vietnam’s public relations industry : The motivation, the role, the challenges

3 years ago
Clāra
5 Comments

Presentation at International Conference on Communication & Media Studies 2021 Conference. Toronto, Canada. 2021. View the presentation here: Abstract With the increased importance of SMEs, especially in the Asia Pacific…

[Plain language] [Research] Crisis communication Social media

Social media in crisis communication: A comparative study of Vietnam and the U.S.

3 years ago
Clāra
No Comments

In today’s digital age, social media has become a prominent platform for communication, and organizations around the world are paying attention to reputation management. However, little research has been conducted…

[Plain language] [Research] Crisis communication Social media

Embracing effective crisis communication in the era of social media: Insights from Vietnamese stakeholders

4 years ago
Clāra
No Comments

In Vietnam, social media has emerged as a powerful communication platform, witnessing rapid growth and boasting a social media penetration rate of over 43 percent, with more than 40 million…

[Plain language] [Research] Crisis communication Social media

Embracing effective crisis communication in the era of social media: Insights from Vietnamese organizations

4 years ago
Clāra
No Comments

And here I thought I should share my research in plain(er) language, so it is more accessible to everyone. All feedback, support and guidance are welcome, and I look forward…

[Research] Entrepreneurship Public relations SME

Assessing entrepreneurial motivations: From the perspectives of Vietnamese founders in the public relations industry

4 years ago
Clāra
No Comments

Presentation at the ninth International Conference on Entrepreneurship and Business Management (ICEBM). Jakarta, Indonesia. 2020. View the presentation here: Abstract With the increased importance of SMEs, especially in the Asia…

[Research] Entrepreneurship Public relations SME

[Preview] To grow or not to grow: The founder’s choice in Vietnam’s public relations industry

4 years ago
Clāra
No Comments

Presentation at Canadian Council for Small Business and Entrepreneurship (CCSBE) 2020 Conference. Toronto, Canada. 2020. Abstract The entrepreneurial factors that influence a company’s growth are managerial traits, motivations, and roles.…

[Research] Crisis communication Social media

How Vietnamese organizations perceive current social media use in crisis communication in Vietnam

4 years ago
Clāra
2 Comments

Presentation at International Conference on Communication & Media Studies 2020 Conference. Toronto, Canada. 2020. View the presentation here: Abstract Social media is considered one of the most popular communication platforms…