The tech industry has long struggled with a lack of diversity, particularly in terms of gender representation. This problem is prevalent in both small firms and tech giants like Google,…
Category: [Research]
Navigating COVID-19 media coverage: Lessons from Vietnam
In the face of the COVID-19 pandemic, the media plays a critical role in disseminating essential health information to the public. However, it is essential to assess the effectiveness of…
Navigating the growth journey: Motivations and challenges
Small and medium enterprises (SMEs) are the backbone of many economies, and they’re rapidly growing in importance worldwide. These businesses are crucial for economic development, job creation, and industry output.…
Pandemic communication: COVID-19 presentation in Vietnamese media
Presentation at “Networked communication in the (post-)global era” International Conference. Bucharest, Romania. 2022. View the presentation here and the full research paper (published on Styles of Communication journal) here. Abstract…
Unveiling the entrepreneurial journey of public relations startups in Vietnam
Vietnam is a country with a rapidly growing business landscape, home to over 500,000 companies, with a staggering 98% being Small and Medium Enterprises (SMEs). These businesses collectively contribute a…
The entrepreneurial journey in Vietnam’s public relations industry : The motivation, the role, the challenges
Presentation at International Conference on Communication & Media Studies 2021 Conference. Toronto, Canada. 2021. View the presentation here: Abstract With the increased importance of SMEs, especially in the Asia Pacific…
Assessing entrepreneurial motivations: From the perspectives of Vietnamese founders in the public relations industry
Presentation at the ninth International Conference on Entrepreneurship and Business Management (ICEBM). Jakarta, Indonesia. 2020. View the presentation here: Abstract With the increased importance of SMEs, especially in the Asia…