Category: [Research]

[Plain language] [Research] Crisis communication Social media

Embracing effective crisis communication in the era of social media: Insights from Vietnamese stakeholders

3 years ago
Clāra
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In Vietnam, social media has emerged as a powerful communication platform, witnessing rapid growth and boasting a social media penetration rate of over 43 percent, with more than 40 million…

[Plain language] [Research] Crisis communication Social media

Embracing effective crisis communication in the era of social media: Insights from Vietnamese organizations

3 years ago
Clāra
No Comments

And here I thought I should share my research in plain(er) language, so it is more accessible to everyone. All feedback, support and guidance are welcome, and I look forward…

[Research] Entrepreneurship Public relations SME

Assessing entrepreneurial motivations: From the perspectives of Vietnamese founders in the public relations industry

3 years ago
Clāra
No Comments

Presentation at the ninth International Conference on Entrepreneurship and Business Management (ICEBM). Jakarta, Indonesia. 2020. View the presentation here: Abstract With the increased importance of SMEs, especially in the Asia…

[Research] Entrepreneurship Public relations SME

[Preview] To grow or not to grow: The founder’s choice in Vietnam’s public relations industry

4 years ago
Clāra
No Comments

Presentation at Canadian Council for Small Business and Entrepreneurship (CCSBE) 2020 Conference. Toronto, Canada. 2020. Abstract The entrepreneurial factors that influence a company’s growth are managerial traits, motivations, and roles.…

[Research] Crisis communication Social media

How Vietnamese organizations perceive current social media use in crisis communication in Vietnam

4 years ago
Clāra
2 Comments

Presentation at International Conference on Communication & Media Studies 2020 Conference. Toronto, Canada. 2020. View the presentation here: Abstract Social media is considered one of the most popular communication platforms…