Presentation at the ninth International Conference on Entrepreneurship and Business Management (ICEBM). Jakarta, Indonesia. 2020. View the presentation here: Abstract With the increased importance of SMEs, especially in the Asia…
Category: Public relations
[Preview] To grow or not to grow: The founder’s choice in Vietnam’s public relations industry
Presentation at Canadian Council for Small Business and Entrepreneurship (CCSBE) 2020 Conference. Toronto, Canada. 2020. Abstract The entrepreneurial factors that influence a company’s growth are managerial traits, motivations, and roles.…
It’s time for PR people to ‘PR’ for themselves
Although PR agencies make a living from beating the drums for others, hardly do they know how to advertise for themselves. Eight or nine out of ten PR agencies have…
What does PR do exactly, and is it essential?
Singaporean newspaper The Strait Times recently completed a survey on people’s perception of essential jobs. The result shows that public relations (PR) was ranked third in the top 5 of…
How appealing is the public relations industry?
At a glance, the public relations (PR) industry is a mature industry, with billions of profits worldwide, and a steady growth over the year. In Vietnam, there are hundreds of…