Crisis communication is attracting more interest in the modern world of communications. Digitalization and the advancement of Internet has given consumers the privilege to respond to brand’s messages. Sometimes, these…
Category: Public relations
The five-year journey of my agency, EloQ Communications
This year marks the fifth anniversary of EloQ Communications (formerly Vero IMC), my public relations and marketing agency based in Vietnam, and I’m glad to share here its story. Over its course,…
Cultural implications in public relations
There’s a little context on the public relations industry, and how in its very infancy, it has faced a lot of negative attitudes. I was interviewed by a young yet…
My dream to bring Vietnam’s PR industry name out to the world
Here is my interview conducted with Startup.info to shed light on entrepreneurship, its difficulties and advice for new startups in the PR industry. Startup.info is the first collaborative magazine dedicated…
The real importance of diversity in PR
‘Diversity’ is the new trend in workplaces worldwide. Still, the practical meaning behind it is more than just hype for equality and social movement. Redefining diversity When speaking about diversity…
Assessing entrepreneurial motivations: From the perspectives of Vietnamese founders in the public relations industry
Presentation at the ninth International Conference on Entrepreneurship and Business Management (ICEBM). Jakarta, Indonesia. 2020. View the presentation here: Abstract With the increased importance of SMEs, especially in the Asia…
[Preview] To grow or not to grow: The founder’s choice in Vietnam’s public relations industry
Presentation at Canadian Council for Small Business and Entrepreneurship (CCSBE) 2020 Conference. Toronto, Canada. 2020. Abstract The entrepreneurial factors that influence a company’s growth are managerial traits, motivations, and roles.…
It’s time for PR people to ‘PR’ for themselves
Although PR agencies make a living from beating the drums for others, hardly do they know how to advertise for themselves. Eight or nine out of ten PR agencies have…
What does PR do exactly, and is it essential?
Singaporean newspaper The Strait Times recently completed a survey on people’s perception of essential jobs. The result shows that public relations (PR) was ranked third in the top 5 of…