Public relations has a long history of development in the world, however, the industry is relatively new in the Vietnam market. It was only in 2010 (after Vietnam joins World…
Category: Public relations
How would Gen Z influence the PR industry?
Gen Z wut? Since 2018, the unique Gen Z (the generation born between 1997 – 2012) has blown a breath of fresh air into the world. In Vietnam, Gen Z…
The entrepreneurial journey in Vietnam’s public relations industry : The motivation, the role, the challenges
Presentation at International Conference on Communication & Media Studies 2021 Conference. Toronto, Canada. 2021. View the presentation here: Abstract With the increased importance of SMEs, especially in the Asia Pacific…
Inspiration, passion, and self-recognition: What it takes to work in the PR industry
I recently spoke with The Industry Leaders about the PR industry. The interview suggests that many people don’t give it the credit it’s due and hopes to show its importance…
The five-year journey of my agency, EloQ Communications
This year marks the fifth anniversary of EloQ Communications (formerly Vero IMC), my public relations and marketing agency based in Vietnam, and I’m glad to share here its story. Over its course,…
Cultural implications in public relations
There’s a little context on the public relations industry, and how in its very infancy, it has faced a lot of negative attitudes. I was interviewed by a young yet…
My dream to bring Vietnam’s PR industry name out to the world
Here is my interview conducted with Startup.info to shed light on entrepreneurship, its difficulties and advice for new startups in the PR industry. Startup.info is the first collaborative magazine dedicated…
The real importance of diversity in PR
‘Diversity’ is the new trend in workplaces worldwide. Still, the practical meaning behind it is more than just hype for equality and social movement. Redefining diversity When speaking about diversity…