And I thought it would be nice to share with you an insightful conversation I had with The Industry Leaders about a topic that is incredibly close to my heart:…
Category: Public relations
AI in the PR world
Continuing from my last thoughts on creativity in the AI context, how about the roles of AI against the public relations (PR) background? AI in the PR world The rise…
How will we understand creativity in a context dominated by AI and its models?
Creativity has long been a source of fascination for scholars and artists alike. However, the emergence of Artificial intelligence (AI) and its models has presented new challenges to our understanding…
Public relations trends in 2023
Public relations (PR) is a core strategic communication function that will remain an essential part of today’s business and political landscapes in 2023 and beyond. With the ever-evolving needs of…
Advocating for PR’s core values: where we stand in the integrated landscape
“If marketing is a sprint, then PR is a marathon that can deliver amazing results in terms of reputation and education. For example, by using scientific proof to boost vaccination…
Pandemic communication: COVID-19 presentation in Vietnamese media
Presentation at “Networked communication in the (post-)global era” International Conference. Bucharest, Romania. 2022. View the presentation here and the full research paper (published on Styles of Communication journal) here. Abstract…
What are the different opportunities in public relations?
A conversation with Dr. Komal Kapoor from SpeakerPost. The talk was about public relations in general and PR in Vietnam in particular. We hope to help students in Vietnam (and…
The importance of personal branding
Here’s an article I wrote for Brands Journal, on how to build your personal brand for career advancement. If you’re thinking that personal branding is only for business leaders or…
Email marketing best practices 2022
A quick interview for an episode of DesignRush QuickSights. We are discussing email marketing best practices 2022 and how email marketing works. Email marketing offers a personalized experience that every…