Latest Public Relations & Communications InsightsClāra, Author at Latest Public Relations & Communications Insights

Recently, the COVID-19 pandemic leaves heavy impacts on Vietnam and the world by changing the global situation, the thinking, perception as well as human behavior. For that, this global change demands a…

Crisis communication Social media

How to use social media the ‘right way’ during COVID-19 crisis

5 years ago

Clāra

Nowadays, social media have become primary sources of information. During a crisis like the COVID-19 pandemic, how should social media be mastered and employed in a responsible way? I have…

Public relations

How appealing is the public relations industry?

5 years ago

Clāra

At a glance, the public relations (PR) industry is a mature industry, with billions of profits worldwide, and a steady growth over the year. In Vietnam, there are hundreds of…

Crisis communication

[Crisis 101 – Part 3] More manage, less respond

5 years ago

Clāra

The role of social media in crisis communication Organizations often confuse between two concepts: crisis management and crisis response. Many clients came to me asking to “manage” their crisis, but…

[Opinions]

Five thoughts on the debut Asia-Pacific PR and Communications Census

5 years ago

Clāra

I’ve enjoyed being a PRCA Southeast Asia member since it launched in the region last year, and I was pleased to be asked to provide comments for its new regional…

Crisis communication Social media

[Crisis 101 – Part 2] Advantages and disadvantages of social media in crisis communication

5 years ago

Clāra

Social media channels offer both advantages and limitations for crisis communication compared to using traditional media channels alone, such as holding press conference or releasing a correction press release. Advantages…

Crisis communication Social media

[Crisis 101 – Part 1] How to develop a social media crisis management plan

5 years ago

Clāra

Many corporations have very strong social media presence, with high volume of engagement between the company and its audience; but engaging widely does not mean engaging wisely. Especially during crises,…

Visual rhetoric

Attraction and persuasion in advertising: A beginner’s guide to visual rhetoric

6 years ago

Clāra

An average person is exposed to about 1,000 advertisements a day, and up to 32,000 ads a year (“STAND lesson,” 2012). Advertising is arguably one of the most omnipresent things…

Crisis communication Social media

An overview of how Vietnamese and American PR practitioners perceive the use of social media in crisis communication

6 years ago

Clāra

In Vietnam, social media has become one of the most popular communication platforms. Despite the powerful effect of social media in conditioning a crisis, and the trend to integrate social…

Crisis communication Social media

Why don’t Vietnamese companies use social media in a crisis?

6 years ago

Clāra

A previous article talked about why Vietnamese companies should use social media more for crisis communication. Now we’ll explore some reasons why they don’t, and why most of those are…