Social media has transformed Vietnam’s landscape, especially for young people. Known as the “Social media generation” or the “Facebook generation,” Vietnamese youths are using social media to engage with political…
Tag: vietnam
Vietnam’s winning strategy against COVID-19: Communication and public response
When COVID-19 struck in early 2020, Vietnam responded swiftly with a mix of strict measures, adaptable policies, and public engagement. By prioritizing transparent communication and community involvement, Vietnam successfully limited…
Why internal communication matters in universities: A case of Vietnam
Internal communication is crucial for building stronger connections among faculty, staff, and students in today’s higher education landscape. While many universities invest heavily in external marketing efforts to attract students,…
Decoding higher education branding: Insights from Vietnam’s universities
In today’s global arena, universities aren’t just educational institutions—they’re brands vying for attention, recognition, and, ultimately, success. Just like any business or product, universities need to stand out, attract the…
Interview – International PR guru
An interview with Humans of Globe, to be featured in its “Innovative Business Leaders to Watch in 2024“ series. I had a chance to share an inside look into our…
Navigating the PR landscape
I’m thrilled to share with you an article by The CIO Global that delves into my journey in the dynamic realm of public relations, shedding light on the passion, dedication,…
Business growth stage and exit strategies: The case of the public relations industry
In the fast-paced world of business, the role of public relations (PR) is vital for shaping a company’s success by effectively managing communication and reputation. PR firms operate in an…
Navigating COVID-19 media coverage: Lessons from Vietnam
In the face of the COVID-19 pandemic, the media plays a critical role in disseminating essential health information to the public. However, it is essential to assess the effectiveness of…
Future-proofing your career
And I thought it would be nice to share with you an insightful conversation I had with The Industry Leaders about a topic that is incredibly close to my heart:…