Tag: evaluation

[Opinions] Public relations

Maximizing PR impact: Unveiling effective evaluation methods

1 month ago
Clāra
1 Comment

In the ever-evolving landscape of public relations (PR), the ability to measure and evaluate the effectiveness of campaigns and strategies is paramount. Evaluation methods serve as compasses, guiding PR professionals…

[Plain language] [Research] Crisis communication Social media

Embracing effective crisis communication in the era of social media: Insights from Vietnamese stakeholders

3 years ago
Clāra
No Comments

In Vietnam, social media has emerged as a powerful communication platform, witnessing rapid growth and boasting a social media penetration rate of over 43 percent, with more than 40 million…