The influencer marketing landscape is ever-evolving, especially in the dynamic Asian markets. As we dive into 2024, several key trends and strategic tips can help brands and marketers harness the…
Category: Social media
The power of personal branding: How Vietnamese influencers are shaping their online presence
In the digital age, social media has become a cornerstone of modern communication, profoundly changing how we interact and share our lives with others. In Vietnam, social media usage is…
The role & importance of social media in crisis communication
Although social media is a dominant and fast-growing platform for communications, its use in crisis communication is relatively limited. The reason is, we often fear what we don’t know. While…
Social media in crisis communication: A comparative study of Vietnam and the U.S.
In today’s digital age, social media has become a prominent platform for communication, and organizations around the world are paying attention to reputation management. However, little research has been conducted…
Using social media during communication crisis in Vietnam?
Crisis communication is attracting more interest in the modern world of communications. Digitalization and the advancement of Internet has given consumers the privilege to respond to brand’s messages. Sometimes, these…
7 things you want to know about modern public relations in 2021
The public relations (PR) industry has a long history, but it is neither obsolete nor boring. As digital transformation takes over the world in the 21st century, the PR industry…
Embracing effective crisis communication in the era of social media: Insights from Vietnamese stakeholders
In Vietnam, social media has emerged as a powerful communication platform, witnessing rapid growth and boasting a social media penetration rate of over 43 percent, with more than 40 million…
Embracing effective crisis communication in the era of social media: Insights from Vietnamese organizations
And here I thought I should share my research in plain(er) language, so it is more accessible to everyone. All feedback, support and guidance are welcome, and I look forward…
How Vietnamese organizations perceive current social media use in crisis communication in Vietnam
Presentation at International Conference on Communication & Media Studies 2020 Conference. Toronto, Canada. 2020. View the presentation here: Abstract Social media is considered one of the most popular communication platforms…
How to use social media the ‘right way’ during COVID-19 crisis
Nowadays, social media have become primary sources of information. During a crisis like the COVID-19 pandemic, how should social media be mastered and employed in a responsible way? I have…