Social media in crisis communication: A comparative study of Vietnam and the U.S.

In today’s digital age, social media has become a prominent platform for communication, and organizations around the world are paying attention to reputation management. However, little research has been conducted…

Embracing effective crisis communication in the era of social media: Insights from Vietnamese stakeholders

In Vietnam, social media has emerged as a powerful communication platform, witnessing rapid growth and boasting a social media penetration rate of over 43 percent, with more than 40 million…

Embracing effective crisis communication in the era of social media: Insights from Vietnamese organizations

And here I thought I should share my research in plain(er) language, so it is more accessible to everyone. All feedback, support and guidance are welcome, and I look forward…