As organizations navigate an increasingly complex workforce, the emergence of Generation Z (Gen Z) presents both challenges and opportunities. Born between the mid-1990s and early 2010s, Gen Z is the…
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Decoding higher education branding: Insights from Vietnam’s universities
In today’s global arena, universities aren’t just educational institutions—they’re brands vying for attention, recognition, and, ultimately, success. Just like any business or product, universities need to stand out, attract the…
Unveiling COVID-19 news in Vietnam: A peek behind the media curtain
The way information about health issues is presented in the media holds immense power. In the midst of a global pandemic like COVID-19, this influence becomes even more critical. But…
Business growth stage and exit strategies: The case of the public relations industry
In the fast-paced world of business, the role of public relations (PR) is vital for shaping a company’s success by effectively managing communication and reputation. PR firms operate in an…
The crucial role of university communication in today’s world
In today’s global landscape, universities, particularly in the UK, the US, and other advanced education systems, are facing a changing funding model that encourages them to be more dynamic and…
Hiring for gender diversity in tech
The tech industry has long struggled with a lack of diversity, particularly in terms of gender representation. This problem is prevalent in both small firms and tech giants like Google,…
Navigating COVID-19 media coverage: Lessons from Vietnam
In the face of the COVID-19 pandemic, the media plays a critical role in disseminating essential health information to the public. However, it is essential to assess the effectiveness of…
Navigating the growth journey: Motivations and challenges
Small and medium enterprises (SMEs) are the backbone of many economies, and they’re rapidly growing in importance worldwide. These businesses are crucial for economic development, job creation, and industry output.…
Unveiling the entrepreneurial journey of public relations startups in Vietnam
Vietnam is a country with a rapidly growing business landscape, home to over 500,000 companies, with a staggering 98% being Small and Medium Enterprises (SMEs). These businesses collectively contribute a…