Category: [Plain language]

[Plain language] [Research] Mass media

Navigating COVID-19 media coverage: Lessons from Vietnam

3 years ago
Clāra
No Comments

In the face of the COVID-19 pandemic, the media plays a critical role in disseminating essential health information to the public. However, it is essential to assess the effectiveness of…

[Plain language] [Research] Entrepreneurship

Navigating the growth journey: Motivations and challenges

4 years ago
Clāra
No Comments

Small and medium enterprises (SMEs) are the backbone of many economies, and they’re rapidly growing in importance worldwide. These businesses are crucial for economic development, job creation, and industry output.…

[Plain language] [Research] Entrepreneurship

Unveiling the entrepreneurial journey of public relations startups in Vietnam

5 years ago
Clāra
No Comments

Vietnam is a country with a rapidly growing business landscape, home to over 500,000 companies, with a staggering 98% being Small and Medium Enterprises (SMEs). These businesses collectively contribute a…

[Plain language] [Research] Crisis communication Social media

Social media in crisis communication: A comparative study of Vietnam and the U.S.

5 years ago
Clāra
No Comments

In today’s digital age, social media has become a prominent platform for communication, and organizations around the world are paying attention to reputation management. However, little research has been conducted…

[Plain language] [Research] Crisis communication Social media

Embracing effective crisis communication in the era of social media: Insights from Vietnamese stakeholders

6 years ago
Clāra
No Comments

In Vietnam, social media has emerged as a powerful communication platform, witnessing rapid growth and boasting a social media penetration rate of over 43 percent, with more than 40 million…

[Plain language] [Research] Crisis communication Social media

Embracing effective crisis communication in the era of social media: Insights from Vietnamese organizations

6 years ago
Clāra
1 Comment

And here I thought I should share my research in plain(er) language, so it is more accessible to everyone. All feedback, support and guidance are welcome, and I look forward…