The COVID-19 pandemic has not only brought health crises but also an overwhelming influx of information, much of it misleading. This so-called ‘infodemic’ has especially impacted senior citizens, a group…
Category: [Research]
Vietnam’s winning strategy against COVID-19: Communication and public response
When COVID-19 struck in early 2020, Vietnam responded swiftly with a mix of strict measures, adaptable policies, and public engagement. By prioritizing transparent communication and community involvement, Vietnam successfully limited…
Why internal communication matters in universities: A case of Vietnam
Internal communication is crucial for building stronger connections among faculty, staff, and students in today’s higher education landscape. While many universities invest heavily in external marketing efforts to attract students,…
Understanding Gen Z: How internal communication affects job satisfaction
As organizations navigate an increasingly complex workforce, the emergence of Generation Z (Gen Z) presents both challenges and opportunities. Born between the mid-1990s and early 2010s, Gen Z is the…
Decoding higher education branding: Insights from Vietnam’s universities
In today’s global arena, universities aren’t just educational institutions—they’re brands vying for attention, recognition, and, ultimately, success. Just like any business or product, universities need to stand out, attract the…
Unveiling COVID-19 news in Vietnam: A peek behind the media curtain
The way information about health issues is presented in the media holds immense power. In the midst of a global pandemic like COVID-19, this influence becomes even more critical. But…
Business growth stage and exit strategies: The case of the public relations industry
In the fast-paced world of business, the role of public relations (PR) is vital for shaping a company’s success by effectively managing communication and reputation. PR firms operate in an…
The crucial role of university communication in today’s world
In today’s global landscape, universities, particularly in the UK, the US, and other advanced education systems, are facing a changing funding model that encourages them to be more dynamic and…