Continuing from my last thoughts on creativity in the AI context, how about the roles of AI against the public relations (PR) background? AI in the PR world The rise…
Author: Clāra
How will we understand creativity in a context dominated by AI and its models?
Creativity has long been a source of fascination for scholars and artists alike. However, the emergence of Artificial intelligence (AI) and its models has presented new challenges to our understanding…
Redefining PR: EloQ Communications’ Founder Clāra Ly-Le shares insights on bridging business and culture in Vietnam
After sharing my thoughts on personal branding with ValiantCEO, I was invited for an interview with this magazine. The title sounds grand, but the interview gives me an opportunity to…
Public relations trends in 2023
Public relations (PR) is a core strategic communication function that will remain an essential part of today’s business and political landscapes in 2023 and beyond. With the ever-evolving needs of…
Advocating for PR’s core values: where we stand in the integrated landscape
“If marketing is a sprint, then PR is a marathon that can deliver amazing results in terms of reputation and education. For example, by using scientific proof to boost vaccination…
A founder’s journey includes devoting time to yourself
One of the most difficult, yet interesting, interviews I had is the one with VENTEUR. There are several obstacles for an entrepreneur, especially a female entrepreneur, that hold her back…
Tips for women entrepreneurs to begin their entrepreneurial journey
As a female entrepreneur from Southeast Asia, I understand the perspective of women leaders and their concerns when setting up their own businesses. On the contrary to men, the majority…
Pandemic communication: COVID-19 presentation in Vietnamese media
Presentation at “Networked communication in the (post-)global era” International Conference. Bucharest, Romania. 2022. View the presentation here and the full research paper (published on Styles of Communication journal) here. Abstract…
A bird sitting on a tree is never afraid of the branch breaking
I happened to be included in the “10 most promising female CEOs to watch in 2022” list by The CIO Today. As the magazine asked for stories about my daily…