Artificial Intelligence (AI) has dramatically changed the landscape of public relations (PR), allowing PR pros to analyze huge amounts of data, target audiences with precision, and even handle some tasks…
Author: Clāra
Vietnam’s e-commerce landscape 2025-2028 for PR and marketing practitioners
As Vietnam steps into an era of rapid economic expansion, its e-commerce market emerges as a cornerstone of growth. The Vietnam E-commerce Intelligence 2025 report forecasts staggering growth, predicting the…
Navigating the infodemic: Challenges faced by senior citizens in Vietnam during COVID-19
The COVID-19 pandemic has not only brought health crises but also an overwhelming influx of information, much of it misleading. This so-called ‘infodemic’ has especially impacted senior citizens, a group…
Exposing the Fakes: Tackling fake news and fake press releases
In today’s digital era, misinformation spreads rapidly, eroding public trust and posing significant challenges for organizations. A particularly damaging form of misinformation is the dissemination of fake press releases, which…
Elevating your reporting game: Metrics that drive real outcomes
In an era where digital transformation reigns supreme, the way we measure success in public relations (PR), marketing, and branding needs a profound shift. Gone are the days of legacy…
Vietnam’s winning strategy against COVID-19: Communication and public response
When COVID-19 struck in early 2020, Vietnam responded swiftly with a mix of strict measures, adaptable policies, and public engagement. By prioritizing transparent communication and community involvement, Vietnam successfully limited…
Why internal communication matters in universities: A case of Vietnam
Internal communication is crucial for building stronger connections among faculty, staff, and students in today’s higher education landscape. While many universities invest heavily in external marketing efforts to attract students,…
Understanding Gen Z: How internal communication affects job satisfaction
As organizations navigate an increasingly complex workforce, the emergence of Generation Z (Gen Z) presents both challenges and opportunities. Born between the mid-1990s and early 2010s, Gen Z is the…