In 2018, some Vietnamese public relations practitioners still viewed social media as something to avoid during a crisis. It was fast, unpredictable, difficult to control, and capable of spreading misinformation…
Month: October 2026
From trend watching to signal intelligence: How smart marketers are rebuilding their listening architecture
For years, the marketing industry has been obsessed with trends. We have built annual reports around them, structured campaigns to ride them, and reassured leadership teams that we are “future…
Why the way an online course is described may matter as much as what it teaches
Before a learner watches a lecture, completes an assignment, or enters a discussion forum, something else happens first: they read the course page. That short description has to answer a…