Every year, global marketing reports arrive with confident headlines about the “next big shift.” They are useful, often insightful, and sometimes genuinely predictive. Yet from my experience working across Vietnam…
Month: September 2026
AI is becoming your First Audience: How PR must adapt to machine intermediaries
For decades, public relations has operated on a relatively stable assumption: communication is designed primarily for human audiences. Whether the target was journalists, consumers, investors, or policymakers, the strategic question…
Wikipedia is not your press release: What every PR leader in Asia must understand
In recent years, I have noticed a recurring pattern when advising clients across Vietnam and Asia. At some point in almost every reputation discussion, a stakeholder asks a familiar question:…