I’ve always believed that digital behavior tells us more about society than any political speech or marketing trend report. When people change how they search, scroll, and share, they’re revealing…
Year: 2025
AI in public relations: Powerful, but is it ethical?
Artificial Intelligence (AI) has dramatically changed the landscape of public relations (PR), allowing PR pros to analyze huge amounts of data, target audiences with precision, and even handle some tasks…
A brief overview of Vietnam’s PR industry
Being a relatively new industry in Vietnam, records on the emergence of public relations practices in Vietnam are extremely limited. However, the following sources shed some light on the development of the…
Vietnam’s e-commerce landscape 2025-2028: Key trends and actionable insights for PR and marketing practitioners
As Vietnam steps into an era of rapid economic expansion, its e-commerce market emerges as a cornerstone of growth. The Vietnam E-commerce Intelligence 2025 report forecasts staggering growth, predicting the…