Latest Public Relations & Communications Insights2025 - Latest Public Relations & Communications Insights

1 Comment

There is a shift happening quietly across the Asia–Pacific communications landscape, one that every marketer, PR professional, and corporate leader should pay attention to. Today, brand health is no longer…

[Opinions] AI Social media

The new social reality: How social behaviors, private engagement & AI search are reshaping brand communication in 2026

10 months ago

Clāra

1 Comment

I’ve always believed that digital behavior tells us more about society than any political speech or marketing trend report. When people change how they search, scroll, and share, they’re revealing…

[Plain language] [Research] AI Public relations

AI in public relations: Powerful, but is it ethical?

1 year ago

Clāra

1 Comment

Artificial Intelligence (AI) has dramatically changed the landscape of public relations (PR), allowing PR pros to analyze huge amounts of data, target audiences with precision, and even handle some tasks…

[Plain language] [Research] Public relations

A brief overview of Vietnam’s PR industry

1 year ago

Clāra

1 Comment

Being a relatively new industry in Vietnam, records on the emergence of public relations practices in Vietnam are extremely limited. However, the following sources shed some light on the development of the…

[Opinions] Social media

Vietnam’s 2024 digital landscape: Harnessing music, cinema, and slang for effective brand engagement

2 years ago

Clāra

1 Comment

In 2024, Vietnam’s digital landscape underwent significant transformations, presenting both opportunities and challenges for marketing, public relations, and communication professionals. The “SocialTrend Reply 2024” report by YouNet Media offers a…

[Opinions] Public relations

Vietnam’s e-commerce landscape 2025-2028: Key trends and actionable insights for PR and marketing practitioners

2 years ago

Clāra

No Comments

As Vietnam steps into an era of rapid economic expansion, its e-commerce market emerges as a cornerstone of growth. The Vietnam E-commerce Intelligence 2025 report forecasts staggering growth, predicting the…