Decoding higher education branding: Insights from Vietnam’s universities

In today’s global arena, universities aren’t just educational institutions—they’re brands vying for attention, recognition, and, ultimately, success. Just like any business or product, universities need to stand out, attract the…

Influencer marketing trends and tips in 2024

The influencer marketing landscape is ever-evolving, especially in the dynamic Asian markets. As we dive into 2024, several key trends and strategic tips can help brands and marketers harness the…