In the ever-evolving landscape of public relations (PR), the ability to measure and evaluate the effectiveness of campaigns and strategies is paramount. Evaluation methods serve as compasses, guiding PR professionals…
Year: 2024
Interview – International PR guru
An interview with Humans of Globe, to be featured in its “Innovative Business Leaders to Watch in 2024“ series. I had a chance to share an inside look into our…
The evolution of consumer intelligence in a digital world
In an age where 61% of the global population is connected to the internet and 87% of consumers prefer to research products online, it’s evident that the world is rapidly…