Improving intercultural awareness for effective global public relations

In our interconnected world, the ability to communicate effectively across cultures has never been more important, especially in public relations (PR). Intercultural awareness, which involves understanding and respecting the diverse…

The power of personal branding: How Vietnamese influencers are shaping their online presence

In the digital age, social media has become a cornerstone of modern communication, profoundly changing how we interact and share our lives with others. In Vietnam, social media usage is…