As organizations navigate an increasingly complex workforce, the emergence of Generation Z (Gen Z) presents both challenges and opportunities. Born between the mid-1990s and early 2010s, Gen Z is the…
Year: 2024
Decoding higher education branding: Insights from Vietnam’s universities
In today’s global arena, universities aren’t just educational institutions—they’re brands vying for attention, recognition, and, ultimately, success. Just like any business or product, universities need to stand out, attract the…
Improving intercultural awareness for effective global public relations
In our interconnected world, the ability to communicate effectively across cultures has never been more important, especially in public relations (PR). Intercultural awareness, which involves understanding and respecting the diverse…
Maximizing PR impact: Unveiling effective evaluation methods
In the ever-evolving landscape of public relations (PR), the ability to measure and evaluate the effectiveness of campaigns and strategies is paramount. Evaluation methods serve as compasses, guiding PR professionals…
Interview – International PR guru
An interview with Humans of Globe, to be featured in its “Innovative Business Leaders to Watch in 2024“ series. I had a chance to share an inside look into our…
The evolution of consumer intelligence in a digital world
In an age where 61% of the global population is connected to the internet and 87% of consumers prefer to research products online, it’s evident that the world is rapidly…