Reimagining market entry in Vietnam

You are in a rush to expand the business and beat those competitors, but the ‘new normal’ happened and added new challenges to market entry decisions? Plot twist: the new…

[Preview] To grow or not to grow: The founder’s choice in Vietnam’s public relations industry

Presentation at Canadian Council for Small Business and Entrepreneurship (CCSBE) 2020 Conference. Toronto, Canada. 2020. Abstract The entrepreneurial factors that influence a company’s growth are managerial traits, motivations, and roles.…

Reimagining market entry in the new normal

Planning and venturing on a new market entry during and after the Covid-19 pandemic could be challenging. However, market entry attempts in these times can actually benefit from new consumer…

How Vietnamese organizations perceive current social media use in crisis communication in Vietnam

Presentation at International Conference on Communication & Media Studies 2020 Conference. Toronto, Canada. 2020. View the presentation here: Abstract Social media is considered one of the most popular communication platforms…

It’s time for PR people to ‘PR’ for themselves

Although PR agencies make a living from beating the drums for others, hardly do they know how to advertise for themselves. Eight or nine out of ten PR agencies have…